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    <loc>https://www.evilworks.com/blog</loc>
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    <lastmod>2026-03-31</lastmod>
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  <url>
    <loc>https://www.evilworks.com/blog/how-does-a-computer-see-hair</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-31</lastmod>
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      <image:title>Blog - How does a computer see hair? - Make it stand out</image:title>
      <image:caption>Evil Works Logo pixelated</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/d5dde5e1-8c72-47ae-8992-e5876dcd708d/Screenshot+2026-03-30+151017.png</image:loc>
      <image:title>Blog - How does a computer see hair? - Make it stand out</image:title>
      <image:caption>HSV Color Model</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - How does a computer see hair? - Make it stand out</image:title>
      <image:caption>Convolutional Layer formula</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - How does a computer see hair? - Make it stand out</image:title>
      <image:caption>Features layers chart</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - How does a computer see hair? - Make it stand out</image:title>
      <image:caption>Non-linearity activation function</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/6cbf645c-49a1-4ffe-bdf9-485e14101632/Screenshot+2026-03-30+151931.png</image:loc>
      <image:title>Blog - How does a computer see hair? - Make it stand out</image:title>
      <image:caption>Average pooling function</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/f5b80bea-90e6-4dcc-a056-7c5e235c9b2c/Screenshot+2026-03-30+152538.png</image:loc>
      <image:title>Blog - How does a computer see hair? - Make it stand out</image:title>
      <image:caption>BiSeNet Architecture</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/621dbe9f-b53b-4489-8366-d0fdc5f5a168/Screenshot+2026-03-30+at+14.49.47.png</image:loc>
      <image:title>Blog - How does a computer see hair? - Make it stand out</image:title>
      <image:caption>Computer vision with segmentation( top left: skin segment, top right: hair segment, bottom left: cloth segment and bottom right: eyes segment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/ff38444f-d219-4a48-bfb0-c3608a295ece/Screenshot+2026-03-30+153250.png</image:loc>
      <image:title>Blog - How does a computer see hair? - Make it stand out</image:title>
      <image:caption>Function to classify the hair colour between: bald, silver', brown and blonde.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.evilworks.com/blog/feature-engineering-a-beginners-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/1e373a6c-30b5-477e-afea-63203ae87731/Screenshot+2026-03-10+150508.png</image:loc>
      <image:title>Blog - Feature Engineering: A beginner’s guide - Make it stand out</image:title>
      <image:caption>Graph’s showing the models before and after</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/0291f1f0-fbce-4f9d-820d-d57a0f2210b0/Screenshot+2026-03-10+145311.png</image:loc>
      <image:title>Blog - Feature Engineering: A beginner’s guide - Make it stand out</image:title>
      <image:caption>Table showing data types</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/439512f7-3e28-4376-8290-d3e4ffde04fb/Screenshot+2026-03-10+151326.png</image:loc>
      <image:title>Blog - Feature Engineering: A beginner’s guide - Make it stand out</image:title>
      <image:caption>Graph showing the different features the classes push towards or away from</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/09c7fa5d-1996-4755-be4e-3571e4d1e5b7/Screenshot+2026-03-10+151754.png</image:loc>
      <image:title>Blog - Feature Engineering: A beginner’s guide - Make it stand out</image:title>
      <image:caption>Graph showing before and after feature engineering</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/35e56706-4a31-4128-b058-170552358974/Screenshot+2026-03-10+151927.png</image:loc>
      <image:title>Blog - Feature Engineering: A beginner’s guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.evilworks.com/blog/how-do-you-differentiate-code</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/52881d18-88b6-4029-8995-f098e9e38a0e/Screenshot+1+%28AAD%29.png</image:loc>
      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>Differentiating ridge regression is easy in theory, but the more transformations you do on your data, the more complicated this becomes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/d0939d51-f325-4212-807c-bb93befb5798/Screenshot+2+aad.png</image:loc>
      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>Want to find out how we got around this problem? See our post about finding Bart's Optimal Trick or Treating route around Springfield</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/591eb03b-6a2c-4088-802f-d23c2281e457/Screenshot+3+%231+%28AAD%29.png</image:loc>
      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>The Chain Rule of Differentiation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/1040bb95-646b-4611-aca5-9bc23dbb5661/Screenshot+3+%232+%28AAD%29.png</image:loc>
      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>The Product Rule of Differentiation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/0553e012-6da2-4e8e-8077-11a4cc208f0b/Screenshot+3+%233+%28AAD%29.png</image:loc>
      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>Quotient Rule</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/ae56422c-ff86-4909-9ad3-6c0ec7bd601a/Screenshot+4+%28AAD%29.png</image:loc>
      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>The complexities of real code regularly obscure the maths you need to differentiate</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/ed9d1264-5173-4a30-8948-bd364fa1105f/screenshot+5+%28AAD%29.png</image:loc>
      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>A function from my Google Trends data processing blog post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/9a186ca7-4d15-41a2-85d8-2d0b300e2c39/Screenshot+6+%28AAD%29.png</image:loc>
      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>Representing code as a differentiable formula is definitely not straightforward</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/79c58ab4-304b-4da7-878d-d9b9e4abf937/screenshot+7+%28AAD%29.png</image:loc>
      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>Non-vectorised code uses for loops, adding each element of two vectors one by one. Whereas in vectorised code you can add the vectors to each other directly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/c5e723f3-e9fa-456d-9856-0b2f8506f501/Screenshot+8+%28AAD%29.png</image:loc>
      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>An example of expression swell, how a relatively simple expression can quickly blow up</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/031d4134-dfb4-46a2-a09d-f416512ac9c5/screenshot+9+%28AAD%29.png</image:loc>
      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>The formula for Taylor Expansion</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/98807f65-5c47-4933-a63a-d4c71af0b11d/screenshot+10+%28AAD%29.png</image:loc>
      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>Taylor Expansion rearranged to solve for the first derivative</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/fc78260c-8859-4336-873b-e0f867f0a780/Screenshot+11+%28AAD%29.png</image:loc>
      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>Our example function set up</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/325a777e-072e-4399-9542-7856f3af98c8/Screenshot+12%28+AAD%29.png</image:loc>
      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>The dependency graph of our example</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/34493076-bd6f-443f-90fa-10ff451697fb/screenshot+13+%28AAD%29.png</image:loc>
      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>The Jacobian of a function looks like this</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/2ef6ad58-bf0f-4fd3-9b89-be04df167c7b/screenshot+14+%28AAD%29.png</image:loc>
      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>The Jacobian of function u</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/08378513-6d44-4a88-be0d-9c1b83921384/screenshot+16+%28+AAD%29.png</image:loc>
      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>The Jacobian of v, in matrix form, using the chain rule</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/dc9668d7-cdbf-4a80-968b-c90bb8670462/screenshot+17+%28AAD%29.png</image:loc>
      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>The full Jacobian of v</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/32816f83-e91c-492f-9edc-eaaacb7c7038/Screenshot+18+%28AAD%29.png</image:loc>
      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>Deriving the Jacobian of w.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/7f0c9a02-e189-477a-92be-9fc605feee58/Screenshot+19+%28AAD%29.png</image:loc>
      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>The full Jacobian of w</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/1e653aea-3564-402b-a878-8911a3bc162d/screenshot+20+%28AAD%29.png</image:loc>
      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>Labeling the original google trends function with its basic mathematical operations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/ddc78bda-09b8-4f93-bf82-c94507f25b7e/Screenshot+21+%28AAD%29.png</image:loc>
      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>The key thing to note here is that all of these are derivatives of function f, not the functions further down in the dependency graph</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>The formula for wbar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/3092b3b1-8078-408f-ab4c-3d27fe99de09/Screenshot+23+%28AAD%29.png</image:loc>
      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>The recursive formula for vbar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/cb8d6d67-e75a-485f-9c45-795f76c02cc9/screenshot+24.png</image:loc>
      <image:title>Blog - How do you differentiate code? - Make it stand out</image:title>
      <image:caption>Tracing down the dependency graph we're left with the sensitivites with respect to a, b and c</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.evilworks.com/blog/live-data-science-walkthrough-making-google-trends-data-usable</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/d053ffcb-7fbc-487f-a69f-4f5fe0014540/image+%287%29.png</image:loc>
      <image:title>Blog - Live Data Science Walkthrough: Making Google Trends Data Usable - Make it stand out</image:title>
      <image:caption>Graph of raw google trends output for Facebook</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/7d280ded-c83b-441a-b7ce-45af7134577e/image+%281%29.png</image:loc>
      <image:title>Blog - Live Data Science Walkthrough: Making Google Trends Data Usable - Make it stand out</image:title>
      <image:caption>Imports required</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/3a79bb6d-cbe1-4043-9c24-a8a00c7a2f09/Screenshot+2026-02-24+135508.png</image:loc>
      <image:title>Blog - Live Data Science Walkthrough: Making Google Trends Data Usable - Make it stand out</image:title>
      <image:caption>Basic pytrends request</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/7e347ce4-c559-49ac-a270-50565245523c/image+%282%29.png</image:loc>
      <image:title>Blog - Live Data Science Walkthrough: Making Google Trends Data Usable - Make it stand out</image:title>
      <image:caption>Function for Rate limits</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/e1432be4-b0be-4788-a745-f0f7a5c1e086/image+%283%29.png</image:loc>
      <image:title>Blog - Live Data Science Walkthrough: Making Google Trends Data Usable - Make it stand out</image:title>
      <image:caption>Function to convert to polars and added batch numbers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/a860ed84-1b96-4901-be12-7861ef54c632/image+%284%29.png</image:loc>
      <image:title>Blog - Live Data Science Walkthrough: Making Google Trends Data Usable - Make it stand out</image:title>
      <image:caption>Function for running and saving</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/c26f0f59-2a82-4b6d-b460-c1af02ff5eaf/image+%285%29.png</image:loc>
      <image:title>Blog - Live Data Science Walkthrough: Making Google Trends Data Usable - Make it stand out</image:title>
      <image:caption>Control for re-running parts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/730f3398-018e-4616-828d-b9d9478bc3cb/image+%286%29.png</image:loc>
      <image:title>Blog - Live Data Science Walkthrough: Making Google Trends Data Usable - Make it stand out</image:title>
      <image:caption>Function to combine</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/98b8612c-b376-4742-9183-aa4be655f46e/image+%287%29.png</image:loc>
      <image:title>Blog - Live Data Science Walkthrough: Making Google Trends Data Usable - Make it stand out</image:title>
      <image:caption>Graph of raw google trends output for Facebook</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/38d87343-50b9-468d-8cdd-bb072d49911c/image+%288%29.png</image:loc>
      <image:title>Blog - Live Data Science Walkthrough: Making Google Trends Data Usable - Make it stand out</image:title>
      <image:caption>Adding and grouping by count</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/2b9a5cd9-30e0-47cb-8f07-aa8b08bb7e68/image+%289%29.png</image:loc>
      <image:title>Blog - Live Data Science Walkthrough: Making Google Trends Data Usable - Make it stand out</image:title>
      <image:caption>Filtering to just duplicate dates</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/ee0f7d60-14ad-47bc-835e-dc85d6226486/image+%2810%29.png</image:loc>
      <image:title>Blog - Live Data Science Walkthrough: Making Google Trends Data Usable - Make it stand out</image:title>
      <image:caption>Filtering the raw data to only the dates that appear twice</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/261c27dd-967d-4d2e-948c-b7ae46c2ee7d/image+%2811%29.png</image:loc>
      <image:title>Blog - Live Data Science Walkthrough: Making Google Trends Data Usable - Make it stand out</image:title>
      <image:caption>Code to identify which batches each date is part of</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/8529cbdb-5367-469a-af9a-f8785bef56f7/image+%2812%29.png</image:loc>
      <image:title>Blog - Live Data Science Walkthrough: Making Google Trends Data Usable - Make it stand out</image:title>
      <image:caption>Code to filter down the dates for the relevant batch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/d2432893-e0f4-40ba-9734-9cbe100a738f/image+%2813%29.png</image:loc>
      <image:title>Blog - Live Data Science Walkthrough: Making Google Trends Data Usable - Make it stand out</image:title>
      <image:caption>Simple filtering to batch i and j</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/e672626b-3da4-4731-a8ac-811d716ee0df/image+%2814%29.png</image:loc>
      <image:title>Blog - Live Data Science Walkthrough: Making Google Trends Data Usable - Make it stand out</image:title>
      <image:caption>filtering and grouping by to get the average of the window in each batch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/ebc04238-2ae0-4735-862c-3d4274533454/image+%2815%29.png</image:loc>
      <image:title>Blog - Live Data Science Walkthrough: Making Google Trends Data Usable - Make it stand out</image:title>
      <image:caption>Calculating the scaling factor between batch 1 and 2</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/f3f8c792-d03f-4fb0-8112-667220dcbed9/image+%2816%29.png</image:loc>
      <image:title>Blog - Live Data Science Walkthrough: Making Google Trends Data Usable - Make it stand out</image:title>
      <image:caption>Function for calculating the scaling factor between batches</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/3b129390-2950-4d32-b4f1-1c6a94c3e7fc/image+%2817%29.png</image:loc>
      <image:title>Blog - Live Data Science Walkthrough: Making Google Trends Data Usable - Make it stand out</image:title>
      <image:caption>Using a cumprod to calculate the scaling factors with batch 1 and finishing our data cleaning step</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/719b1f0c-a9a3-4063-ba1b-1b3517002ee2/image+%2818%29.png</image:loc>
      <image:title>Blog - Live Data Science Walkthrough: Making Google Trends Data Usable - Make it stand out</image:title>
      <image:caption>Data after scaling has been applied.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/808a4955-cdca-4097-96b2-e957531c2b8a/image+%2819%29.png</image:loc>
      <image:title>Blog - Live Data Science Walkthrough: Making Google Trends Data Usable - Make it stand out</image:title>
      <image:caption>Graph of the unscaled data versus our scaled data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/cecaecb4-048e-4b63-b1cc-739e2c75fc5b/image+%2820%29.png</image:loc>
      <image:title>Blog - Live Data Science Walkthrough: Making Google Trends Data Usable - Make it stand out</image:title>
      <image:caption>Scaled Facebook data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/b8864a50-32d3-4927-9bea-ef98a4bbcaa6/image+%2821%29.png</image:loc>
      <image:title>Blog - Live Data Science Walkthrough: Making Google Trends Data Usable - Make it stand out</image:title>
      <image:caption>Google trends facebook data</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/d1973b33-086a-47f9-9106-c96691470ba8/image+%2822%29.png</image:loc>
      <image:title>Blog - Live Data Science Walkthrough: Making Google Trends Data Usable - Make it stand out</image:title>
      <image:caption>Our average over this date is reasonable</image:caption>
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      <image:title>Blog - Domain Knowledge: The Machine Learning Unlock - Make it stand out</image:title>
      <image:caption>If only building a TV character dataset were as easy as clicking through Create-a-Sim</image:caption>
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      <image:title>Blog - Domain Knowledge: The Machine Learning Unlock - Make it stand out</image:title>
      <image:caption>Familiar shows, smarter data: knowing the world behind the numbers.</image:caption>
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      <image:title>Blog - Domain Knowledge: The Machine Learning Unlock - Make it stand out</image:title>
      <image:caption>Fans as data scientists: turning fictional characters into MBTI case studies.</image:caption>
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      <image:caption>Showing just what Evil Works Puff platform can do</image:caption>
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      <image:title>Blog - Domain Knowledge: The Machine Learning Unlock - Make it stand out</image:title>
      <image:caption>MBTI Relationship Compatibility chart</image:caption>
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      <image:caption>Linear regression predicting combined relationship compatibility score (R² = 0.926) after strict feature removal and leakage controls</image:caption>
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      <image:title>Blog - Domain Knowledge: The Machine Learning Unlock - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Dijkstra’s Algorithm Tutorial with The Simpsons - Make it stand out</image:title>
      <image:caption>Graph showing how to find Barts optimal route</image:caption>
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      <image:title>Blog - Dijkstra’s Algorithm Tutorial with The Simpsons - Make it stand out</image:title>
      <image:caption>Map of Springfield</image:caption>
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    <image:image>
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      <image:title>Blog - Dijkstra’s Algorithm Tutorial with The Simpsons - Make it stand out</image:title>
      <image:caption>Graph of Springfield showing nodes and zero-weight connectors</image:caption>
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    <image:image>
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      <image:title>Blog - Dijkstra’s Algorithm Tutorial with The Simpsons - Make it stand out</image:title>
      <image:caption>Map of Springfield showing characters plotted on the map of their locations</image:caption>
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    <image:image>
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      <image:title>Blog - Dijkstra’s Algorithm Tutorial with The Simpsons - Make it stand out</image:title>
      <image:caption>Unvisited Nodes list</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/de5ac42f-9808-4f83-bb93-b3b5be79cdcc/%7B+%282%29.png</image:loc>
      <image:title>Blog - Dijkstra’s Algorithm Tutorial with The Simpsons - Make it stand out</image:title>
      <image:caption>Breakdown of Dijkstra Algorithm</image:caption>
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    <image:image>
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      <image:title>Blog - Dijkstra’s Algorithm Tutorial with The Simpsons - Make it stand out</image:title>
      <image:caption>Diagram showing the connecting of nodes and their stored distances</image:caption>
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    <image:image>
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      <image:title>Blog - Dijkstra’s Algorithm Tutorial with The Simpsons - Make it stand out</image:title>
      <image:caption>Diagram showing the connecting of nodes and their stored distances</image:caption>
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    <image:image>
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      <image:title>Blog - Dijkstra’s Algorithm Tutorial with The Simpsons - Make it stand out</image:title>
      <image:caption>Unvisited nodes set - completed</image:caption>
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    <image:image>
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      <image:title>Blog - Dijkstra’s Algorithm Tutorial with The Simpsons - Make it stand out</image:title>
      <image:caption>Map of Springfield showing the characters of interest and their connecting paths</image:caption>
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      <image:caption>Constant re-run’s get you feeling like….</image:caption>
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      <image:title>Blog - What is incremental Computing? The Data Science Game Changer - Make it stand out</image:title>
      <image:caption>Panda fillna for data cleaning</image:caption>
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      <image:title>Blog - What is incremental Computing? The Data Science Game Changer - Make it stand out</image:title>
      <image:caption>Programming technique Recursion</image:caption>
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      <image:title>Blog - What is incremental Computing? The Data Science Game Changer - Make it stand out</image:title>
      <image:caption>A data scientist tool kit</image:caption>
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    <lastmod>2026-03-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/1768859028706-1686ZFQ8RNV5QPPBZ1TD/unsplash-image-QZePhoGqD7w.jpg</image:loc>
      <image:title>Blog - How to Actually Use ChatGPT - Make it stand out</image:title>
      <image:caption>An early computer from the 1950s, when automation fears first emerged.</image:caption>
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      <image:caption>Chatgpt home screen, asking the question how to use LLMs</image:caption>
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    <image:image>
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      <image:caption>When the laptop stares back…. Chatgpt in thinking mode</image:caption>
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    <image:image>
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      <image:title>Blog - How to Actually Use ChatGPT - Make it stand out</image:title>
      <image:caption>Ai and Human / split perspectives</image:caption>
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      <image:title>Blog - How to Actually Use ChatGPT - Make it stand out</image:title>
      <image:caption>Mental health matters, please speak to someone if your struggling</image:caption>
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      <image:caption>Average….. just like everybody else</image:caption>
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      <image:caption>Do LLMs help get those thinking cogs turning?</image:caption>
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      <image:title>Blog - How to Actually Use ChatGPT - Make it stand out</image:title>
      <image:caption>Giving your LLMs clear instructions</image:caption>
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      <image:title>Blog - How to Actually Use ChatGPT - Make it stand out</image:title>
      <image:caption>Be cautious what data you feed to your LLM</image:caption>
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      <image:caption>Image of Money going up in flames because you didn’t invest in data science</image:caption>
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    <lastmod>2026-03-19</lastmod>
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      <image:title>Blog - The 12 Days of Data Science - Make it stand out</image:title>
      <image:caption>An example of a binary tree and its leaves</image:caption>
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      <image:title>Blog - The 12 Days of Data Science - Make it stand out</image:title>
      <image:caption>Three data splits explained using an image of a candy cane split in three</image:caption>
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      <image:title>Blog - The 12 Days of Data Science - Make it stand out</image:title>
      <image:caption>chart showing the Interquartile range</image:caption>
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      <image:title>Blog - The 12 Days of Data Science - Make it stand out</image:title>
      <image:caption>A diagram showing how we are all connected by atleast 6 people</image:caption>
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      <image:caption>Benford’s Law</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/4128f32c-bede-4a5e-bf08-632d4ce07a8f/IMG_7950.JPG</image:loc>
      <image:title>Blog - The 12 Days of Data Science - Make it stand out</image:title>
      <image:caption>The Brady Bunch…. showing a great example of 8 nearest neighbours</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/0aaadb03-69e7-40ed-a2bd-af88f8f4f584/IMG_7949.JPG</image:loc>
      <image:title>Blog - The 12 Days of Data Science - Make it stand out</image:title>
      <image:caption>Example of a top ten list for music</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/648fdba6-7b03-46c6-a103-24759a5c2cfb/IMG_7954.PNG</image:loc>
      <image:title>Blog - The 12 Days of Data Science - Make it stand out</image:title>
      <image:caption>ISBN number on a barcode</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.evilworks.com/blog/machine-larning-and-christmas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/63360495-7a95-4d7a-ae24-24fde1f69d58/Note-Values-Tree-1024x578.png</image:loc>
      <image:title>Blog - Can Data Science Create the Next Christmas Hit? - Make it stand out</image:title>
      <image:caption>A binary tree made out of musical nodes… I mean notes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/58d2d608-0f1c-431d-9622-6e9b036b8766/spotify.webp</image:loc>
      <image:title>Blog - Can Data Science Create the Next Christmas Hit? - Make it stand out</image:title>
      <image:caption>Algorithms below, music above, a human at the edge of it all.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/5b692a8d-8232-4b45-bd89-4233f32648a3/001f46d1-1600.webp</image:loc>
      <image:title>Blog - Can Data Science Create the Next Christmas Hit? - Make it stand out</image:title>
      <image:caption>The Pogue’s Fairytale of new york, Christmas classic hit!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/c8680778-5747-4ded-82d1-12c54b78341f/song+lyrics.webp</image:loc>
      <image:title>Blog - Can Data Science Create the Next Christmas Hit? - Make it stand out</image:title>
      <image:caption>Popular Christmas lyrics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/1d7181a4-1995-405e-b114-db0de663aa3b/song+structure.jpg</image:loc>
      <image:title>Blog - Can Data Science Create the Next Christmas Hit? - Make it stand out</image:title>
      <image:caption>Image showing a typical song structure</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/7d7807ec-08a4-4bb9-ad8a-fc415aa69dee/16105584-dj-santa-claus-mixing-up-some-christmas-cheer-disco-lights-in-the-background.jpg</image:loc>
      <image:title>Blog - Can Data Science Create the Next Christmas Hit? - Make it stand out</image:title>
      <image:caption>Santa mixing up the best Christmas song!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/f56bacb0-ba64-4c6d-98fa-84a5724c157c/Dos-and-Donts-e1550765579638.jpg</image:loc>
      <image:title>Blog - Can Data Science Create the Next Christmas Hit? - Make it stand out</image:title>
      <image:caption>The Do’s and Dont’s for putting together a Christmas hit!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.evilworks.com/blog/machine-learning-die-hard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/15a7ee7f-31b6-4b01-b1f5-b8693f12b23f/die+hard+1.png</image:loc>
      <image:title>Blog - Is Die Hard A Christmas Movie? - Make it stand out</image:title>
      <image:caption>Kaggle Dataset</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/ff013601-ff36-4b85-b7ef-eeeca3d81cbd/die+hard+2.png</image:loc>
      <image:title>Blog - Is Die Hard A Christmas Movie? - Make it stand out</image:title>
      <image:caption>Full Plot Dataset</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/f8a84118-6ade-4783-adf5-8c5f40005fd4/die+hard+3.png</image:loc>
      <image:title>Blog - Is Die Hard A Christmas Movie? - Make it stand out</image:title>
      <image:caption>Discogs API</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/f44ebc6c-6a4b-403a-bbdb-5dc650abcf5a/die+hard+4.png</image:loc>
      <image:title>Blog - Is Die Hard A Christmas Movie? - Make it stand out</image:title>
      <image:caption>Discogs Tracklist</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/176a73c1-2e57-47f9-887e-6980814a0cd0/die+hard+5.png</image:loc>
      <image:title>Blog - Is Die Hard A Christmas Movie? - Make it stand out</image:title>
      <image:caption>Finding 133 distinct titles with soundtracks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/a3c01321-adde-4a44-8030-4dc0936c19e0/die+hard+6.png</image:loc>
      <image:title>Blog - Is Die Hard A Christmas Movie? - Make it stand out</image:title>
      <image:caption>scrape and you’ll find 134 more!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/3097d41e-563f-46db-a42f-f805d7c0f39a/die+hard+7.png</image:loc>
      <image:title>Blog - Is Die Hard A Christmas Movie? - Make it stand out</image:title>
      <image:caption>a DataSet of movie titles, the year they came out and the number of xmas songs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/eb00a41b-a027-482e-a245-f9ede1f59427/die+hard+8.png</image:loc>
      <image:title>Blog - Is Die Hard A Christmas Movie? - Make it stand out</image:title>
      <image:caption>Showing the Director and how many xmas films they are linked to</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/a6dfa7bb-58d5-4e7f-bdcf-27f38954493a/die+hard+9.png</image:loc>
      <image:title>Blog - Is Die Hard A Christmas Movie? - Make it stand out</image:title>
      <image:caption>Classification report is it xmassy or not?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/5dcb8382-ed65-4106-b89b-05ed223e678e/die+hard+10.png</image:loc>
      <image:title>Blog - Is Die Hard A Christmas Movie? - Make it stand out</image:title>
      <image:caption>Chart on the correlation between features and Xmas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/d25375e0-0a42-4ba4-bc4c-22f384955c4f/its+a+wonderful+life.jpg</image:loc>
      <image:title>Blog - Is Die Hard A Christmas Movie? - Make it stand out</image:title>
      <image:caption>image from the film It’s A Wonderful Life</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/084d729c-877a-4e18-bd33-409dd252e6a2/die+hard+11.jpg</image:loc>
      <image:title>Blog - Is Die Hard A Christmas Movie? - Make it stand out</image:title>
      <image:caption>Yippee Ki-yay mother*******!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.evilworks.com/blog/traveling-salesman</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/71c425a8-d531-4cc1-b1c8-756a9471db40/SimpsonsAllYeFaithful_Social_4x5_4000x5000_en_Dec17_V1-1-740x494.webp</image:loc>
      <image:title>Blog - I Saved The Simpsons’ Christmas Using the Traveling Salesman Problem - Make it stand out</image:title>
      <image:caption>Hopefully getting Santa around Springfield is a lot less chaotic than Homer’s makeshift sleigh</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/0d140278-9e57-4841-a4e1-1ec613fbc92b/ChatGPT+Image+Dec+2%2C+2025%2C+04_17_55+PM.png</image:loc>
      <image:title>Blog - I Saved The Simpsons’ Christmas Using the Traveling Salesman Problem - Make it stand out</image:title>
      <image:caption>branching decision tree explosion diagram</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/1764693278358-6E7U1SRHTCC5YVYWQXMS/unsplash-image-CmO_GydmKaY.jpg</image:loc>
      <image:title>Blog - I Saved The Simpsons’ Christmas Using the Traveling Salesman Problem - Make it stand out</image:title>
      <image:caption>Smaller solved pieces build the full answer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/bf2a72b8-50b0-403c-83a5-bbd56b3b49fb/burnssss.webp</image:loc>
      <image:title>Blog - I Saved The Simpsons’ Christmas Using the Traveling Salesman Problem - Make it stand out</image:title>
      <image:caption>Mr Burns is the epitome of Greedy!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.evilworks.com/blog/blackfriday</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/2fc472bc-59a1-4d54-b1f9-aabb8c7c9dcb/Image_20251126_172123.png</image:loc>
      <image:title>Blog - Is Black Friday back with a new Switch 2? - Make it stand out</image:title>
      <image:caption>a graph to show google trends around Black Friday</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/7497740d-0323-4f12-b074-742310da0bb1/Image_20251126_172252.png</image:loc>
      <image:title>Blog - Is Black Friday back with a new Switch 2? - Make it stand out</image:title>
      <image:caption>a graph to show Black Friday uplift and pre Black Friday baseline</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/7f22426e-48e6-43c9-8599-b20d5cad4ecb/Image_20251126_172310.png</image:loc>
      <image:title>Blog - Is Black Friday back with a new Switch 2? - Make it stand out</image:title>
      <image:caption>a graph to show the interest of the Nintendo Switch and days from Black Friday</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.evilworks.com/blog/the-magic-of-data-science-how-i-turned-art-into-real-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/552c77c3-88b6-4677-80fc-788a72161a75/simpsons+map.jpg</image:loc>
      <image:title>Blog - The Magic of Data Science: How I Turned Art Into Real Data - Make it stand out</image:title>
      <image:caption>Using Springfield as a case study for smart location decisions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/0d902591-0107-4da0-8607-617a1b7fb8da/Inkscape+node+plotting</image:loc>
      <image:title>Blog - The Magic of Data Science: How I Turned Art Into Real Data - Make it stand out</image:title>
      <image:caption>Labelled Nodes on the Springfield map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/42a52701-715a-4458-832f-3f566b66663c/10.png</image:loc>
      <image:title>Blog - The Magic of Data Science: How I Turned Art Into Real Data - Make it stand out</image:title>
      <image:caption>Using Inkscape to plot paths</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/42f9d460-1e08-4ee0-884d-02a2a48013bd/11.png</image:loc>
      <image:title>Blog - The Magic of Data Science: How I Turned Art Into Real Data - Make it stand out</image:title>
      <image:caption>Inputting our information into Python</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/4ce2249d-941a-4228-918e-2e9d07c157e7/12.png</image:loc>
      <image:title>Blog - The Magic of Data Science: How I Turned Art Into Real Data - Make it stand out</image:title>
      <image:caption>Turning it into a SVG file</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/cec2074e-e947-41b7-a8a7-89bac5caac9e/simpsons+map+icons+only+full.jpg</image:loc>
      <image:title>Blog - The Magic of Data Science: How I Turned Art Into Real Data - Make it stand out</image:title>
      <image:caption>Replacing nodes with characters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/b54baa25-202a-4ca6-bf40-b3196b8e74d0/Screenshot+2025-10-02+150352.png</image:loc>
      <image:title>Blog - The Magic of Data Science: How I Turned Art Into Real Data - Make it stand out</image:title>
      <image:caption>A Graph to highlight the start and end points of the roads in Springfield</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.evilworks.com/blog/google-trends-comparisons</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/0563ff48-7f96-4dfd-8aa7-5c6a5afb183a/Finance.png</image:loc>
      <image:title>Blog - I Stole a Wall Street Trick for Data Science - Make it stand out</image:title>
      <image:caption>No wonder finance invented data science to make this process a whole lot easier. I'm going to talk about how one data science concept can be used to understand the secret to human motivation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/8abeea0b-68c6-477d-ad29-fe0311c58908/death+star+equity.png</image:loc>
      <image:title>Blog - I Stole a Wall Street Trick for Data Science - Make it stand out</image:title>
      <image:caption>Who Owns Shares in the Death Star?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/1762861117017-QZIQ3J1ETW29XAIQAG7W/charging+Bull</image:loc>
      <image:title>Blog - I Stole a Wall Street Trick for Data Science - Make it stand out</image:title>
      <image:caption>Charging Bull, In the financial District of New York, The Symbol of financial prosperity and optimism</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/d5eff9d8-cc26-4370-a8c8-f5eb3eace9a2/Basket+for+of+goods+overlaid+with+data</image:loc>
      <image:title>Blog - I Stole a Wall Street Trick for Data Science - Make it stand out</image:title>
      <image:caption>Lets Go Data Shopping!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/11b9d5fe-6152-477e-bd28-d49714d63b5c/maths.png</image:loc>
      <image:title>Blog - I Stole a Wall Street Trick for Data Science - Make it stand out</image:title>
      <image:caption>Adjusting for reality: accounting for differences in internet access when estimating search volumes across countries.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/3cfe4f61-be18-4ee8-b198-9c14853a3a03/compounding+errors.png</image:loc>
      <image:title>Blog - I Stole a Wall Street Trick for Data Science - Make it stand out</image:title>
      <image:caption>Compounding Errors in Action</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.evilworks.com/blog/using-maths-to-prove-googletrends-sucks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/5f7f42a0-2b8d-4748-be19-cee4af50bcb1/left+4+dead</image:loc>
      <image:title>Blog - I Used Maths to Prove Google Trends SUCKS! - Make it stand out</image:title>
      <image:caption>If I see one more puke zombie, I’m gonna puke on you</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/01212906-47df-4713-acc0-6e5eec888cc0/The+Stress+Continuum</image:loc>
      <image:title>Blog - I Used Maths to Prove Google Trends SUCKS! - Make it stand out</image:title>
      <image:caption>Turn pressure into performance</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/7d7a4dbb-02e2-4d8d-9862-df500dc35b5b/90+day+graph</image:loc>
      <image:title>Blog - I Used Maths to Prove Google Trends SUCKS! - Make it stand out</image:title>
      <image:caption>When 100 means something different on each side of the Atlantic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/7bbf9e84-24b6-4936-a72e-ed0035d26f4e/90+day+graph</image:loc>
      <image:title>Blog - I Used Maths to Prove Google Trends SUCKS! - Make it stand out</image:title>
      <image:caption>Graph of US and UK showing interest over time searching for motivation over 90 days</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/650cb3ae-0a40-46c2-896f-b881d8e645d0/Exchange+traded+funds</image:loc>
      <image:title>Blog - I Used Maths to Prove Google Trends SUCKS! - Make it stand out</image:title>
      <image:caption>Steps On Exchange Traded Funds</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.evilworks.com/blog/did-you-jump</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/1761568276520-3U9ULK0NXHYYWWKL8SQH/unsplash-image-QLFz3YETKMA.jpg</image:loc>
      <image:title>Blog - Using Heart Rate Data to predict the best jump scare - Make it stand out</image:title>
      <image:caption>Get comfy…. We’ve got some Jumpscare heartrates to analyse!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/4257c88c-8990-43cd-8bbb-e1835983828d/image+%285%29.png</image:loc>
      <image:title>Blog - Using Heart Rate Data to predict the best jump scare - Make it stand out</image:title>
      <image:caption>Graph to show Heart rate’s of each person throughout watching the jumpscares</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/839cd92f-834f-479a-9b25-68b869717568/image+%286%29.png</image:loc>
      <image:title>Blog - Using Heart Rate Data to predict the best jump scare - Make it stand out</image:title>
      <image:caption>Let’s Play… Where’s Graham’s Heart Rate??</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/6615fe39-ff13-4f70-8ea8-ee2e37d61325/image+%287%29.png</image:loc>
      <image:title>Blog - Using Heart Rate Data to predict the best jump scare - Make it stand out</image:title>
      <image:caption>a Heatmap of Δbpm</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/b700b7ff-0899-481f-ac2f-a9f05e97b396/image+%288%29.png</image:loc>
      <image:title>Blog - Using Heart Rate Data to predict the best jump scare - Make it stand out</image:title>
      <image:caption>Average Impulse Overlay</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/6534dae8-68e6-46e9-b2c2-68f884656a18/sync.webp</image:loc>
      <image:title>Blog - Using Heart Rate Data to predict the best jump scare - Make it stand out</image:title>
      <image:caption>You thinking what i’m thinking?….</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/7bde2db4-2988-4b33-8bf3-fd3d2876e733/1408.jpg</image:loc>
      <image:title>Blog - Using Heart Rate Data to predict the best jump scare - Make it stand out</image:title>
      <image:caption>No one lasts more than an hour inside….</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/0121b47e-828a-4296-bf5a-d8c94f3716bb/image+%289%29.png</image:loc>
      <image:title>Blog - Using Heart Rate Data to predict the best jump scare - Make it stand out</image:title>
      <image:caption>Matt = Cool, Calm and Collected</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.evilworks.com/blog/ai-horror-is-already-here</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/1761138913911-EPTX282C0SCEEAPDXWUU/unsplash-image-RiHcps5LFfI.jpg</image:loc>
      <image:title>Blog - AI horror is already here! - Make it stand out</image:title>
      <image:caption>One, Two, Freddy’s coming for you…..or is it Alexa?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/249cea1a-b32c-4610-bd57-8dc34a90d005/tempImageKmVUud.jpg</image:loc>
      <image:title>Blog - AI horror is already here! - Make it stand out</image:title>
      <image:caption>The wheel of…. not so fortunate</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/09534c36-f913-4623-a64f-5f173c1a47ae/IMG_6425.JPG</image:loc>
      <image:title>Blog - AI horror is already here! - Make it stand out</image:title>
      <image:caption>Just your innocent AI Nanny…. Right?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/9998ac80-bf93-44ee-9cf0-c2623e2f9ba7/IMG_6426.WEBP</image:loc>
      <image:title>Blog - AI horror is already here! - Make it stand out</image:title>
      <image:caption>Remember your p’s and q’s</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/b4147336-be6d-4655-8cce-d500c61e6734/IMG_6427.JPG</image:loc>
      <image:title>Blog - AI horror is already here! - Make it stand out</image:title>
      <image:caption>Is AI always watching?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/28a6b02e-a39c-4d32-843a-98d375b09f36/IMG_6428.PNG</image:loc>
      <image:title>Blog - AI horror is already here! - Make it stand out</image:title>
      <image:caption>what can we trust?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/db21ad90-a629-42e7-bcd6-ff9d42514bf9/IMG_6430.WEBP</image:loc>
      <image:title>Blog - AI horror is already here! - Make it stand out</image:title>
      <image:caption>Think before you Upgrade</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/d128162d-1cd7-432a-b58c-c1dcad9e0ee6/IMG_6429.JPG</image:loc>
      <image:title>Blog - AI horror is already here! - Make it stand out</image:title>
      <image:caption>Can AI play us like we play the sims?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/55149fbb-ef28-4c86-85bc-e4f3f3918b7a/IMG_6431.JPG</image:loc>
      <image:title>Blog - AI horror is already here! - Make it stand out</image:title>
      <image:caption>Is that really the poster for that film?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/f9fd5727-bd34-411e-acb8-4049dd05f155/IMG_6438.WEBP</image:loc>
      <image:title>Blog - AI horror is already here! - Make it stand out</image:title>
      <image:caption>7 days!….</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/04bbabfa-e13a-408e-a514-e4d89ae0244a/IMG_6439.JPG</image:loc>
      <image:title>Blog - AI horror is already here! - Make it stand out</image:title>
      <image:caption>The timer you wish you could hit snooze on</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.evilworks.com/blog/saving-halloween-with-data-science</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/451f53c8-d278-442d-b448-946f94823e4e/bad+ai+label.png</image:loc>
      <image:title>Blog - Saving Halloween with Data Science (Starring Bart Simpson) - Make it stand out</image:title>
      <image:caption>Not only was the AI map completely readable, but Homer Simpson was nowhere near Evergreen Terrace and it gave us both “Moe &amp; Barney” and “Moe’s Irony” and I don’t really know what that last one is meant to mean but I only need at most one Moe!!!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/e809734e-0890-4ab2-8be9-b599f6d3c88c/simpsons+map+icons+only+full.jpg</image:loc>
      <image:title>Blog - Saving Halloween with Data Science (Starring Bart Simpson) - Make it stand out</image:title>
      <image:caption>LOOK at this work of art I made!! (I also now understand what Moe’s Irony means…)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/0cc31c35-a043-4bac-92e7-3c0ecc5ccf08/bart+being+sick.jpg</image:loc>
      <image:title>Blog - Saving Halloween with Data Science (Starring Bart Simpson) - Make it stand out</image:title>
      <image:caption>Come on Bart… We cant stop trick or treating now!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/f716029a-89d9-4a44-a51a-4ebc33aa9027/simpsons+map+joined+up+weighted+full.jpg</image:loc>
      <image:title>Blog - Saving Halloween with Data Science (Starring Bart Simpson) - Make it stand out</image:title>
      <image:caption>Simpsons Map with connected characters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/f9704543-cc68-4ec5-ab3c-57cdfa08ae0a/Screenshot+2025-10-02+142509.png</image:loc>
      <image:title>Blog - Saving Halloween with Data Science (Starring Bart Simpson) - Make it stand out</image:title>
      <image:caption>Difference in distance between The Flanders, Milhouse and The Simpsons</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/6fc50957-4831-439f-a7a5-ceb150c6ac55/finally+done+it.png</image:loc>
      <image:title>Blog - Saving Halloween with Data Science (Starring Bart Simpson) - Make it stand out</image:title>
      <image:caption>Three valid paths to get between Cletus and Mr Burns</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/7dfa01e0-e28e-418d-9e30-4362d05d5747/modeling+%2812%29.png</image:loc>
      <image:title>Blog - Saving Halloween with Data Science (Starring Bart Simpson) - Make it stand out</image:title>
      <image:caption>How to calculate the Euclidean Distance</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/a01b414b-d73c-448f-b75d-ce8fd27ae206/modeling+%2815%29.png</image:loc>
      <image:title>Blog - Saving Halloween with Data Science (Starring Bart Simpson) - Make it stand out</image:title>
      <image:caption>How to calculate the Manhattan Distance</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/aa935d22-b855-4922-a739-6284dd27942f/crazy_edges+bg.png</image:loc>
      <image:title>Blog - Saving Halloween with Data Science (Starring Bart Simpson) - Make it stand out</image:title>
      <image:caption>You’re welcome for this jump scare. We know you love it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/51a97e7b-a089-4a2d-99cf-0b9dbeaf73e4/small+full+logo+transparent+compressed.png</image:loc>
      <image:title>Blog - Saving Halloween with Data Science (Starring Bart Simpson) - Make it stand out</image:title>
      <image:caption>Join our Evil Lair</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/04ed258b-6ac1-47d0-a981-0113770e26d3/shortest+routes+between+everyone.png</image:loc>
      <image:title>Blog - Saving Halloween with Data Science (Starring Bart Simpson) - Make it stand out</image:title>
      <image:caption>We can calculate the shortest route between every pair of characters…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/f716029a-89d9-4a44-a51a-4ebc33aa9027/simpsons+map+joined+up+weighted+full.jpg</image:loc>
      <image:title>Blog - Saving Halloween with Data Science (Starring Bart Simpson) - Make it stand out</image:title>
      <image:caption>… and replace those paths with straight lines of the same length. Now it’s something we can work with.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/1760434307301-T55MFH71PN5ZL1HKS0GA/unsplash-image-oTvU7Zmteic.jpg</image:loc>
      <image:title>Blog - Saving Halloween with Data Science (Starring Bart Simpson) - Make it stand out</image:title>
      <image:caption>Cleaning up the data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/f567ed77-9141-4a5f-b399-38fd381b4203/sideshow+bobb.jpg</image:loc>
      <image:title>Blog - Saving Halloween with Data Science (Starring Bart Simpson) - Make it stand out</image:title>
      <image:caption>Watch out, Sideshow Bob’s about</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/87fe7f88-b8ee-4d16-a184-de855fe2eb0c/oprimal+route.jpg</image:loc>
      <image:title>Blog - Saving Halloween with Data Science (Starring Bart Simpson) - Make it stand out</image:title>
      <image:caption>Finally, a trick or treating route around Springfield that avoids Sideshow Bob!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/812ad7dd-619f-4723-94f1-6a95abfba165/hit+n+run.webp</image:loc>
      <image:title>Blog - Saving Halloween with Data Science (Starring Bart Simpson) - Make it stand out</image:title>
      <image:caption>It’s play time….</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/87fe7f88-b8ee-4d16-a184-de855fe2eb0c/oprimal+route.jpg</image:loc>
      <image:title>Blog - Saving Halloween with Data Science (Starring Bart Simpson) - Make it stand out</image:title>
      <image:caption>Optimal Route</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/9f2b3fc9-50e7-41be-9154-cda5b7479701/world+map+both+routes.jpg</image:loc>
      <image:title>Blog - Saving Halloween with Data Science (Starring Bart Simpson) - Make it stand out</image:title>
      <image:caption>The Suez canal (green) might be faster, but in reality due to costs oil tankers to the US take the longer route (pink) around the Cape of Africa.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.evilworks.com/blog/creating-the-perfect-horror-movie</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/f6ffb27b-4ea6-424c-a691-d144b1590fd2/image+%282%29.png</image:loc>
      <image:title>Blog - Creating the PERFECT horror movie! - Make it stand out</image:title>
      <image:caption>IMDb Ratings by decade</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/8f20db29-f783-4860-80a3-3dd5e0607cca/powerpuff-girls-magic-potion-260nw-2551156973.webp</image:loc>
      <image:title>Blog - Creating the PERFECT horror movie! - Make it stand out</image:title>
      <image:caption>Double, double, toil and trouble</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/1759840284495-5W2GHAU9G8K99UURITHH/unsplash-image-R__kiXB0I5M.jpg</image:loc>
      <image:title>Blog - Creating the PERFECT horror movie! - Make it stand out</image:title>
      <image:caption>Pretenders Lay Here</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/1759835860499-XTFMRUZKFBNPXCWEST8X/unsplash-image-GjtqYFnQEY4.jpg</image:loc>
      <image:title>Blog - Creating the PERFECT horror movie! - Make it stand out</image:title>
      <image:caption>Golden relics awaiting their next worthy sacrifice</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/e1963e57-b8b5-4f6c-82c2-a6661712d686/image+%284%29.png</image:loc>
      <image:title>Blog - Creating the PERFECT horror movie! - Make it stand out</image:title>
      <image:caption>First scare Build up by Decade</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/749e4182-0bdf-44b5-9cbf-c3398dc6860b/the-powerpuff-girls-professor-utonium-95d8ag2wepqjnse1.webp</image:loc>
      <image:title>Blog - Creating the PERFECT horror movie! - Make it stand out</image:title>
      <image:caption>Professor Utonium Mixing the perfect combination</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/1759843380733-UZZ8ZOYCG3DMYMCTXA6L/unsplash-image-wP7cWr3Ii_c.jpg</image:loc>
      <image:title>Blog - Creating the PERFECT horror movie! - Make it stand out</image:title>
      <image:caption>Corridors filled with Spooky Stories</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/b37118ef-b9aa-47a8-bb3c-a6bdc5da073d/Screenshot+2025-10-03+at+14.46.45.png</image:loc>
      <image:title>Blog - Creating the PERFECT horror movie! - Make it stand out</image:title>
      <image:caption>Scare Schedule</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.evilworks.com/blog/google-is-misleading-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/3369f9c7-11a2-45cd-af51-ef89e0b61fab/Screenshot+2026-01-22+at+12.08.12.png</image:loc>
      <image:title>Blog - Google Trends Is Misleading You - Make it stand out</image:title>
      <image:caption>Featured on Towards Data Science as an Editor’s Pick.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/1757437269851-UF1BEDGZS2RI10EQJDRR/unsplash-image-vyOy3vb4VBw.jpg</image:loc>
      <image:title>Blog - Google Trends Is Misleading You - Make it stand out</image:title>
      <image:caption>Anyone else go for hot chocolate as their drink of choice?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/0274402c-f6ca-45b4-8a0c-09c4f2b552f1/Screenshot+2025-09-09+180539.png</image:loc>
      <image:title>Blog - Google Trends Is Misleading You - Make it stand out</image:title>
      <image:caption>24 Hours of Motivation in the UK</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/dba4ba7a-4548-4385-8d45-93487cfaeba8/Screenshot+2025-09-09+181157.png</image:loc>
      <image:title>Blog - Google Trends Is Misleading You - Make it stand out</image:title>
      <image:caption>Five years of UK motivation searches</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/1428c029-bbad-44d4-87dc-9ae9529108b4/Screenshot+2025-08-12+124804.png</image:loc>
      <image:title>Blog - Google Trends Is Misleading You - Make it stand out</image:title>
      <image:caption>Google trends data for May</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/c57aebbe-88aa-4704-8990-02a9ee342821/Screenshot+2025-08-12+124848.png</image:loc>
      <image:title>Blog - Google Trends Is Misleading You - Make it stand out</image:title>
      <image:caption>Google trends data for June</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/81a9057a-c3e6-46d7-9467-f96f83631191/Screenshot+2025-08-12+130317.png</image:loc>
      <image:title>Blog - Google Trends Is Misleading You - Make it stand out</image:title>
      <image:caption>May and June on the same graph</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/d0c72d76-6c12-479e-89ef-24cfaa62e10a/Screenshot+2025-08-05+130455.png</image:loc>
      <image:title>Blog - Google Trends Is Misleading You - Make it stand out</image:title>
      <image:caption>Those are some big spikes some days…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/77e05769-6321-46ea-b062-47b3293704c5/Screenshot+2025-08-12+145056.png</image:loc>
      <image:title>Blog - Google Trends Is Misleading You - Make it stand out</image:title>
      <image:caption>These spikes are scary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68235324ce9402233482b8ad/8077c323-5a84-4ddc-9217-e0291c64007e/Facebook+5+years.png</image:loc>
      <image:title>Blog - Google Trends Is Misleading You - Make it stand out</image:title>
      <image:caption>Five years of Facebook searches on google trends.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.evilworks.com/blog/what-even-is-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
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